Oct 24, 2013

Google takes maps into the business world

Maps Engine Pro service costs $5 per user per month and runs on Google's public cloud computing platform

SAN FRANCISCO -- Google is trying to get its Maps service used by more businesses, not just consumers.
The company unveiled Maps Engine Pro Monday, which lets businesses upload data into Google Maps to visualize and analyze it. The service costs $5 per user per month and runs on Google's public cloud computing platform.
Google is hoping companies use the service in the same way they already use existing work applications and documents, such as spreadsheets, says Brian McClendon, vice president of Google Maps.
The move is part of Google's broader effort to get businesses to use its cloud-based work applications, rather than traditional desktop-based software such as Microsoft's Office suite of programs.
Google Maps is already the leading online Maps service, but it is available for free for most consumers and helps the company generate advertising revenue from local advertisers. Google also offers Maps Engine as a high-end product to heavy enterprise users at a cost of at least $10,000 a year. The new product is a way for Google to generate a different type of subscription revenue from small and medium-sized businesses.
"We want to enable every user to be a cartographer so they can capture their business data and not just visualize but analyze it too," says Vinay Goel, a Google Maps product manager. "We see this becoming the next productivity tool or app."
Google expects the service to be used for lots of data crunching projects, such as analyzing warehouse, inventory, customer and employee locations.
Google uses the service internally to plan how best to shuttle employees from around the Bay Area to its Mountain View, Calif., headquarters and back, Goel noted.
The new service could also be used by a business that is planning a new restaurant and wants to analyze building permits so it knows what will be the busiest area to set up shop, according to Heather Folsom, product manager for Maps Engine Pro.

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Internet begins its move beyond .com, .net, and .edu

The Internet's address books just got the first four new generic top-level domains, but they won't go live on the Net until trademark holders get a chance to stake their claims.
Think .biz, .co, and .mobi were a little weird to see at the end of an Internet address? You ain't seen nothing yet.
ICANN logoBecause on Wednesday, the first 4 of a planned 1,400 new Net-address suffixes -- called generic top-level domains, or GTLDs -- were built into the fabric of the Internet. The first four new GTLDs, taking advantage of the newer ability to extend beyond Latin character sets, are the Chinese word for game, the Arabic word for Web, and the Russian words for online and site.
"In addition to facilitating competition and innovation through the New gTLD Program, one of ICANN's key aims is to help create a globally inclusive Internet, regardless of language or region. For this reason, we elected to prioritize the processing of IDN applications and their delegation," Akram Atallah, ICANN's president of generic domains, said in a blog post.
The years-long process is overseen by ICANN, the International Corporation for Assigned Names and Numbers, which proceeded despite complaints from trademark holders worried about an explosion of new destinations where they must worry about trademark protection.
The new domains have been added to the root servers that hold the master list of Internet addresses, ICANN announced Wednesday, but aren't yet live for real-world use. That change will wait at least 30 days for a "sunrise period" during which trademark holders can register addresses using their own trademarks.
For example, General Motors might also want to register not just chevrolet.com, but also chevrolet.car, chevrolet.nyc, and chevrolet.eco.

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Drinking three cups of coffee a day could halve the risk of liver cancer

Three cups of coffee a day could reduce the risk of liver cancer by up to 50 per cent, latest research has shown.
One study found the drink reduces the risk of the most common type of liver cancer, hepatocellular carcinoma (HCC), by 40 per cent but separate research indicated that risk could be reduced by half.
Study author Dr Carlo La Vecchia, said 'Our research confirms past claims that coffee is good for your health, and particularly the liver.'
Coffee perk: Three cups a day can reduce liver cancer by up to 50%, latest research has shown
Coffee perk: Three cups a day can reduce liver cancer by up to 50%, latest research has shown
Dr Vecchia, of the department of epidemiology, Istituto di Ricerche Farmacologiche 'Mario Negri' and the department of clinical sciences and community health, Universit` degli Studi di Milan, Italy, added: 'The favorable effect of coffee on liver cancer might be mediated by coffee's proven prevention of diabetes, a known risk factor for the disease, or for its beneficial effects on cirrhosis and liver enzymes.'
The researchers conducted a meta-analysis of articles published between 1996 and September 2012, involving 16 high-quality studies and a total of 3,153 cases.

It also included data on 900 more recent cases of HCC published since the last detailed research in 2007.

Despite the consistency of results across studies, time periods and populations, it is difficult to establish whether the association between coffee drinking and HCC is causal, or if this relationship may be partially attributable to the fact that patients with liver and digestive diseases often voluntarily reduce their coffee intake.
Dr La Vecchia, whose research was published in the journal Clinical Gastroenterology and Hepatology, added: 'It remains unclear whether coffee drinking has an additional role in liver cancer prevention.
'But, in any case, such a role would be limited as compared to what is achievable through the current measures.'
coffee has been proven to prevent diabetes which is a known risk factor for liver cancer. It also has beneficial effects on cirrhosis and liver enzymes
Coffee has been proven to prevent diabetes which is a known risk factor for liver cancer. It also has beneficial effects on cirrhosis and liver enzymes
Primary liver cancers are largely avoidable through hepatitis B virus vaccination, control of hepatitis C virus transmission and reduction of alcohol drinking. 
These three measures can, in principle, avoid more than 90 percent of primary liver cancer worldwide.
Liver cancer is the sixth most common cancer in the world, and the third most common cause of cancer death.
HCC is the main type of liver cancer, accounting for more than 90 percent of cases worldwide.
Chronic infections with hepatitis B and C viruses are the main causes of liver cancer; other relevant risk factors include alcohol, tobacco, obesity and diabetes.

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Lying about your age in L.A. is more common than you may think

Everyone in L.A. lies about his or her age, says the author of the book "Career Comeback — Repackage Yourself to Get the Job You Want."
"This is the most youth-oriented city on the planet, where you're only as old as your cosmetic dermatologist makes you look," says Lisa Johnson Mandell (no relation to the writer of this story). "This might be the only city where people use professionally Photo Shopped head shots not just for acting, but on their LinkedIn profiles, Facebook pages, and of course on their online dating profiles."
Is it worth it?
"Yes, yes, oh yes," Mandell says. "Being open and honest about your age can cost you a job. When a 20-something assistant looks at your resume and sees that you graduated over 20 years ago, they automatically think of their parents, or worse, their grandparents. Visions of bad gray perms, polyester pants and sensible shoes pop into their heads, regardless of how current and stylish you may be."
She cites a couple of reasons — sun and screen — why Angelenos might lie about their age more than people in other places.
"Hollywood has a heavy influence here," Mandell says. "Waiters, real estate agents, teachers, receptionists, grocery store checkers — there is youth and beauty everywhere you look, and we've started to believe our own hype."
And while the weather draws people to L.A., "it also works against us when it comes to revealing our true ages," Mandell says. "Unlike cities such as New York and Chicago, we can't hide under boots, hats, gloves and puffy coats six months out of the year."
Frank Anthony Polito began lying about his age when he was pursuing an acting career. At 30, he read for the role of 24-year-old Jackie Jr. on "The Sopranos" — "so I told the casting director, when she asked, that I was 24," Polito says. "She smiled and said 'Perfect!' The next time I went in — for the same woman — I told her I was 27 because the role I was auditioning for was 27. Soon I started telling everyone that I was born in 1976, and that I graduated high school in 1994. I even went so far as to educate myself on what songs, movies, TV shows were popular when I would have supposedly been in high school, just in case anyone wanted to discuss."
No surprise that actors get a pass to some extent.
"We can — and do — forgive actors who lie about their age to get work in a system that discriminates against older actors; if they convincingly play the role, who cares if they're off by a few years?" says Craig Malkin, a clinical psychologist and instructor in psychology at Harvard Medical School. "Nevertheless, actors who lie about their age are cheating a system that tries to cheat them — robbing them of opportunities based on a number on a page. When people are unfairly cut off from opportunities because of age, they're bound to lie."
How old does a person have to be to make lying even on the table?
"That all depends on which way you're going," says Mandell. "If you're 20 or 21 and just graduated college, you want people to assume you're older and more experienced in a professional setting. If you're over 45, you want people to know you're still young, hip, energetic and relevant."
Carolyn Brundage has been telling people for several years that she is 40. She's actually 39.
"Forty just seems a lot more exciting than 36 or 37," Brundage says. "I guess the only question now is, when I really turn 40, what will I say my new age is?"
Is lying about your age ethical?
"It's too common an occurrence for us to be shocked or morally outraged when it happens," Malkin says. "Research suggests that our tolerance for lies depends entirely on their nature and frequency."
BJ Gallagher not only lies about her age, but she also lies about her son's age.
When she met a younger man she found attractive and he asked her son's age, "I put my hand to my cheek, looked up to the ceiling as if I was trying to remember, and stammered, 'Let's see. ... He's ... he's 20-something. Oh, isn't that terrible when you forget your kid's age?' I've been lying about my son's age ever since."
If a person is thriving and accomplished, age may matter less. Take Betty Kreisel Shubert. She published her first book at 88, "Out-of-Style: A Modern Perspective of How, Why and When Vintage Fashions Evolved," with more than 700 of her own illustrations.
And then there's Mel Brake, the executive director of a mentoring nonprofit near Philadelphia called MPW Foundation, who says his age is like the temperature — it goes up and it goes down.
"We are all old from the first day we are born and we are young when we die. How many times has someone said after a death, he or she was young even if that someone was 100 years old? And please do not ask my age."

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Tech Savvy: What to do before upgrading to Apple's OS X Mavericks

Apple unveils its new OS
SAN FRANCISCO — If you own a MacBook laptop or a Mac desktop computer, then Apple's decision to make OS X Mavericks available as a free download may have you itching to upgrade.
What's not to like about free, right?
And there are certainly some nice goodies that would make this a worthwhile update. There's a fresh, new look along with potentially longer battery life. And along with new features such as iBooks, some stalwarts like Safari, Maps and Calendar all get some snazzy improvements.
But before you hit the download button, there are a few things you might want to know about Mavericks and your own machine.
First, you'll want to check that your Mac or MacBook is actually compatible. Chances are that it is, since Apple seems to be trying to make it as widely available as possible.
Still, Apple's official list of machines that can run Mavericks is as follows: iMacs bought as far back as mid-2007; MacBooks as old as the late 2008 aluminum model or newer;MacBook Pro models from mid to late 2007 or newer; MacBook Air models from late 2008 or newer; Mac mini models from early 2009 or newer; Mac Pro from early 2008 or newer; and Xserve from early 2009.
If, like me, you have a PowerBook 520c at home (yes, still!), you are out of luck.
One tip for people who have some of the oldest machines that are still eligible: You might want to wait just a few weeks before installing Mavericks and check to see what kind of experience people are having with it.
In my house, we installed iOS 7 right away on our iPhone 4 causing it to seriously slow down. And once you update, it's hard to unwind it. Now one family member quietly resents me and seethes every time she uses her iPhone. So a little patience might save some anxiety later.
Once you've checked your hardware, it's time to check your software.
Apple says you can upgrade to OS X Mavericks directly if you're running Snow Leopard (version 10.6.8), Lion (10.7) or Mountain Lion (10.8).
If you're running a version of Snow Leopard older than the 10.6.8 version, then you have to update to the latest version of Snow Leopard before you can install Mavericks.
If you're still running Leopard (10.5) — meaning you haven't updated in six years and probably aren't even reading this from your cave in the Himalayas where there's no Wi-Fi — then you have to buy Snow Leopard first, which will cost $19.99.
Almost ready to go.
Next, you'll want to back up all of your data, which you should be doing on a regular basis anyway. If you're not, take five minutes to feel a deep sense of shame.
Now pick your head up and get started with the backup. You can do this using an external hard drive. Or you can use an Apple feature called "Time Capsule." To find it, go to "System Preferences" and then click on "Time Machine." From there, choose "Select Disk" and then pick your Time Capsule from the list.
Now you can go to the App Store and download and then install Mavericks. This next part can take an hour or more, depending on your Internet connection speed and the speed of your machine. So certainly don't try to do this when you're in a rush or you'll get frustrated.
Once Mavericks is up and running, it's time to check all the new goodies.
The first thing to notice is that, like iOS 7 on Apple's mobile devices, Mavericks discards a lot of the old design elements that were used to mimic real-world items, such as the fake leather texture on apps like the calendar and address book.
Perhaps one of the most important changes, according to Apple, is one that may not be immediately obvious. The company says that for many MacBooks, Mavericks offers so many new energy efficient features that it could add up to an extra hour of battery life.
Next is iBooks, which was created three years ago for the first iPad. But it's taken until now for Apple to allow you to read the e-books you buy through the Apple store on your Mac.
The Apple Maps app has also been updated to make it easier to search for directions on your Mac and then send them to your iPhone. In the upper left-hand corner there's a new share button to let you do this.
The Safari Web browser also gets an interesting update with a new sidebar that lets see your list of bookmarks and reading list. But it also allows you to add your social media accounts from Twitter and LinkedIn and will generate a list of links that your friends have posted on those services.
There's more to discover, of course. But it's time to get out and explore on your own.

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