The device will compete with the likes of Apple TV, Roku and Google Chromecast and is part of the retailer's broader strategy to become an entertainment juggernaut.
Peter Larsen, Amazon's vice president of Kindle, shows the Amazon Fire TV, a new device that enables consumers to stream content and play video games on their HDTVs. The retail price is $99. (Andrew Burton, Getty Images / April 3, 2014)
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